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Coyote vs. Acme releases
Archived — this story has rotated out of today’s deck. It is kept here in full.
The gist
Coyote vs. Acme released Aug 28, 2026 by Ketchup Entertainment after $50M acquisition. The film's long-delayed release marks a rare victory for shelved projects.
Background
Coyote vs. Acme is a hybrid live-action/animated Looney Tunes film about Wile E. Coyote suing Acme Corporation. It was originally scheduled for July 2023 but Warner Bros. shelved it in November 2023 for a tax write-off, sparking public outcry. Ketchup Entertainment acquired the rights in March 2025 for $50 million and released it theatrically.
How it unfolded
- Mar-May 2022Filming took place in Albuquerque, New Mexico, with a budget of $70 million.
- Jul 2023Originally scheduled for release, but Warner Bros. chose to release Barbie instead, delaying the film.
- Nov 2023Warner Bros. shelved the completed film for a $30 million tax write-off, following a similar move with Batgirl.
- Mar 2025Ketchup Entertainment acquired worldwide distribution rights for a reported $50 million.
- Apr 14, 2026A short was released to announce the upcoming trailer.
- Jul 2026The film premiered at San Diego Comic-Con.
- Aug 21, 2026Released in the UK and Ireland.
- Aug 28, 2026Released in US theaters by Ketchup Entertainment.
Who’s saying what
- Director
- Dave Green called the release a 'victory' and said he 'continued to not believe it' until now.
- Stars
- Will Forte and Lana Condor said they 'had hope' and knew the film would find a home after the first screening was 'so good.'
- Analysts
- Initial projections suggest the film could make $12 to $18 million in its opening weekend.
Still unverified
The exact financial details of the acquisition and tax write-off are reported figures, not officially confirmed.