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Bet365 apologises for children in gambling logos
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The gist
Bet365 apologised for using children in gambling logos. The apology follows public criticism and political pressure over gambling ads targeting kids.
Background
Bet365 faced backlash after images surfaced showing children as young as 12 dressed in Bet365 branding and racing for $1,000. The controversy comes amid tightening federal legislation around gambling advertising and growing public concern about protecting children from gambling exposure.
How it unfolded
- recentlyBet365 apologised for using children in gambling logos after screenshots of kids in Bet365 branding circulated.
- Aug 8, 2026David Pocock posted on Instagram holding up screenshots of children in Bet365 branding, drawing attention to the issue.
- Aug 12, 2026Cricket Australia parted ways with a betting sponsor, and public figures like Lauren Arnell called for a line in the sand on gambling ads.
Who’s saying what
- Public
- People expressed outrage, saying betting companies shouldn't sponsor kids' shows or put gambling logos in front of children.
- Advocates
- Advocates like David Pocock and Lauren Arnell called for a complete end to gambling ads and inducements to protect kids and vulnerable Australians.
Still unverified
The exact age of the children in the logos is not confirmed; reports say they 'looked as young as 12'.