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Sam Burns news

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The gist

Sam Burns signed a new global ambassador deal with iCapital before the FedEx St. Jude Championship.
The deal boosts his off-course profile as analysts pick him to win in Memphis.

Background

Sam Burns, a five-time PGA Tour winner, has been performing well recently, including a near-win at the British Open. As the FedEx Cup Playoffs begin, he is considered a top contender at TPC Southwind, a course where he has had success. His new sponsorship with iCapital adds to his existing partnerships with Mastercard, NetJets, Topgolf, and ADP.

How it unfolded

  1. Aug 10, 2026PGA Tour publishes Burns's betting profile for the FedEx St. Jude Championship, noting his recent results and course history.
  2. Aug 11, 2026Sports Illustrated highlights Burns as a top fantasy golf pick for the tournament.
  3. Aug 12, 2026Golf Digest features Burns as a pick to win, with analysts citing his course fit and recent form.
  4. Aug 13, 2026Burns signs a new global ambassador deal with iCapital and tees off in the first round of the FedEx St. Jude Championship.

Who’s saying what

Analysts
Keith Stewart of Read the Line says TPC Southwind is built for Burns's 2026 season, predicting he takes title No. 6.
Caution
Some analysts note Burns hasn't won since 2023, despite strong recent performances.

Sources

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