Jake Paul news
Archived — this story has rotated out of today’s deck. It is kept here in full.
The gist
Jake and Logan Paul landed a fight series on Hulu and ESPN, production slated for 2027.
The show pits fighters in fight-settled eliminations, expanding the Pauls' combat-sports footprint.
Background
Jake and Logan Paul have become deeply involved in combat sports and entertainment over the past few years. Jake Paul founded Most Valuable Promotions in 2021 with Nakisa Bidarian, and the company hopes to expand in MMA after a merger with the PFL. The brothers began their careers on Disney, Vine, and YouTube, and Jake Paul has built a profile as a boxer and promoter, including a 2024 win over Mike Tyson that streamed on Netflix and drew more than 100 million viewers globally.
How it unfolded
- Sep 9, 2026Jake Paul posted on social media, 'Think it's time to bring MVP to MVP,' suggesting Most Valuable Promotions might be a landing spot for recently released UFC fighter Michael Page.
- Sep 9, 2026Jake Paul and Most Valuable Promotions appeared on Bloomberg's Combat Sports video, with Nakisa Bidarian and Jake Paul discussing the PFL merger and the evolving combat sports business at Bloomberg Power Players 2026 in New York.
- Sep 10, 2026Jake and Logan Paul announced a The Ultimate Fighter-like reality TV show on ESPN and Hulu, with production slated for 2027, per a Most Valuable Promotions press release.
- Sep 11, 2026Reports said Jake Paul aims to disrupt Dana White and the UFC's digital space with the new TV show.
Who’s saying what
- Party
- Jake and Logan Paul said in a press release that the series 'takes everything we love about competitive combat and turns it into a high-stakes survival spectacle for today's audiences,' adding that the fighter-first mentality is changing the industry.
- Analysts
- Coverage framed the project as another step by Paul, who has spent years challenging the traditional combat sports establishment and taking aim at UFC CEO Dana White, toward building something outside the UFC's usual model.
Still unverified
According to credible inside sources, fighters will settle their place in the competition by fighting for it. Jake Paul is apparently interested in adding a major name to the MVP roster after UFC Paris.