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Gap and Malbon collaboration
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一句话看懂
Gap and Malbon launch their second 35-piece collaboration on August 21. The collection expands women's and men's offerings, blending American sportswear with golf and tennis influences.
背景
Gap and Malbon first collaborated in 2025, and the success of that initial partnership led to this second, larger collection. The new line reimagines American sportswear through a blend of Gap's heritage and Malbon's playful, sport-driven aesthetic, with pieces inspired by golf and tennis. The collection is part of a broader trend of fashion brands partnering with sports lifestyle labels to reach new audiences.
来龙去脉
- 2025Gap and Malbon launch their first collaboration, which gains strong momentum and success.
- Aug 19, 2026Gap officially announces the second collaboration, a 35-piece collection for Fall 2026, with prices ranging from $28 to $250 USD.
- Aug 21, 2026The collection launches at 5pm BST on gap.co.uk and Next.co.uk, and internationally across multiple countries including the US, Japan, and via Zalando.
各方怎么说
- Official
- Mark Breitbard, President and CEO of Gap Brand, said the partnership continues strong momentum and extends into a broader lifestyle expression.
- Founders
- Stephen and Erica Malbon said the expanded women's offering allows them to tell a more complete story at the intersection of fashion and sport.