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Kriti Sanon news
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The gist
Kriti Sanon defended her Raksha Bandhan ad after backlash over her outfit. She asked when society will stop policing women's clothing.
Background
Kriti Sanon's jewellery ad for Raksha Bandhan sparked online backlash over her Indo-Western outfit, which some deemed too revealing for the festival. Actress Kangana Ranaut criticized the ad as 'intentionally creepy', leading to a public feud. Sanon responded on Instagram, defending her choice and emphasizing that culture is in the heart, not in clothing.
How it unfolded
- Aug 24, 2026Kriti Sanon's Raksha Bandhan ad featuring her in a bralette-style blouse and tying a rakhi to a dog sparks backlash online.
- Aug 25, 2026Kangana Ranaut calls the ad 'intentionally creepy' and questions tying rakhi in a bikini. Kriti Sanon breaks silence on Instagram, defending her outfit and questioning why women are judged by their clothes.
- Aug 26, 2026The brand pulls down the ad amid the controversy.
Who’s saying what
- Critics
- Some social media users and Kangana Ranaut criticized the outfit as inappropriate for Raksha Bandhan, with Ranaut calling it 'intentionally creepy'.
- Supporters
- Fans defended Sanon, noting the hypocrisy of those who cheered her bikini scenes now policing her clothing, and supported her message about not judging women by what they wear.
Still unverified
The exact reason for the ad being pulled down by the brand has not been officially confirmed; it is reported amid the controversy.