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LG monitors install software via Windows Update

Archived — this story has rotated out of today’s deck. It is kept here in full.

The gist

LG monitors installed McAfee pop-up ads via Windows Update. Microsoft forced LG to remove the ads, but the stealthy install method remains concerning.

Background

Since at least 2024, some LG monitors installed an app called LG Monitor App Installer onto connected computers under the guise of driver updates through Windows Update. This app then displayed pop-up ads, mostly for McAfee antivirus, every time the computer booted. The issue came to light after reports and a Gamers Nexus investigation, which found even high-end LG monitors like the UltraGear 3GX900A-B were affected. Microsoft intervened and forced LG to remove the ads, but the clandestine installation method raised serious concerns about trust and privacy.

How it unfolded

  1. since at least 2024LG monitors began installing the LG Monitor App Installer via Windows Update, which later showed McAfee ads.
  2. recentlyReports and a Gamers Nexus investigation revealed the ad-pushing behavior, including on premium monitors like the UltraGear 3GX900A-B.
  3. recentlyMicrosoft forced LG to remove the McAfee ads, but the installation method remains a concern.

Who’s saying what

Official
An LG spokesperson said the app's purpose is to 'make related software available to help customers access monitor-specific features and functionality.'
Caution
Critics argue that even if ads are relevant, a monitor should not force ads onto a connected device without consent.

Still unverified

The exact number of affected users is not specified. Whether LG will change its practices beyond removing the ads is unconfirmed.

Sources

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