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Levi's news

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The gist

Levi Strauss & Co. filed a Notice of Opposition against 'House of Levii' trademark on Aug 25. The dispute over footwear mark could set precedent for brand protection.

Background

Levi Strauss & Co., the denim giant, is known for aggressively protecting its intellectual property. On Aug. 25, it filed a Notice of Opposition with the U.S. Patent and Trademark Office against Edvena Angel Demanwu's trademark application for 'House of Levii' footwear, citing potential confusion with its own brand.

How it unfolded

  1. Mar 2026Edvena Angel Demanwu filed a trademark application for 'House of Levii' footwear.
  2. Aug 25, 2026Levi Strauss & Co. formally filed a Notice of Opposition with the USPTO, naming Demanwu as applicant and defendant.
  3. Aug 27, 2026The filing was reported by WWD, noting it is currently listed as 'pending'.

Who’s saying what

Official
Levi Strauss & Co. is protecting its intellectual property by opposing the 'House of Levii' trademark.

Sources

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