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Apple iPhone upgrade program
Archived — this story has rotated out of today’s deck. It is kept here in full.
The gist
Apple replaced the iPhone Upgrade Program with a Klarna-backed lease-only plan starting at $17.99 monthly. The shift trades automatic ownership for lower monthly costs, affecting serial upgraders.
Background
Apple launched the new Apple Upgrade Program on July 28, 2026, replacing the previous iPhone Upgrade Program. The new program, run in partnership with Klarna, offers interest-free leases for iPhones, iPads, Apple Watches, and Macs, with lower monthly payments but no automatic ownership at the end of the term.
How it unfolded
- Jul 28, 2026Apple launched the Apple Upgrade Program in the U.S., replacing the iPhone Upgrade Program, with Klarna as the leasing partner.
- Aug 16, 2026Engadget published a guide explaining how to lease an iPhone under the new program, highlighting the lower starting monthly rates.
- Aug 18, 2026Tech outlets reported on the program's details, including the shift from ownership to leasing and the expanded device coverage.
- Aug 20, 2026ZDNET and CNBC analyzed the program's pros and cons, noting it suits serial upgraders but not those who keep devices long-term.
Who’s saying what
- Support
- Apple says the new program offers 'more flexibility, better value, and a more seamless experience.'
- Caution
- ZDNET notes the program benefits serial upgraders rather than people trying to save money, since you don't own the device at the end.
- Analysts
- CNBC suggests the program might not be the best fit for those who use their phone until it breaks, but could be a path to latest tech for feature fans.
Still unverified
The exact purchase fee to keep a device after the lease ends is not specified in the material.