iPhone 18 Pro price leaks
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The gist
TrendForce estimates iPhone 18 Pro starts at $1,249-$1,299, up $150-$200 from iPhone 17 Pro.
Rising memory costs could push Apple's flagship prices higher, affecting upgrade decisions.
Background
Apple is expected to announce the iPhone 18 lineup at its September 9 event. Multiple reports and research firms, including TrendForce and IDC, estimate significant price increases due to rising component costs, particularly memory chips. Apple CEO Tim Cook acknowledged in a June interview that price increases are unavoidable. The iPhone 18 Pro is also rumored to come in new colors like burgundy and light blue.
How it unfolded
- Aug 10, 2026TrendForce estimates iPhone 18 Pro costs Apple 38% more to make, hinting at price hikes.
- Aug 11, 2026Reports suggest iPhone 18 Pro will start with 256GB storage, same as iPhone 17 Pro.
- Sep 1, 2026Leaks tip colors for iPhone 18 Pro: silver, dark gray, light blue, burgundy; some say black replaces silver.
- Sep 3, 2026TrendForce estimates iPhone 18 Pro starts at $1,249-$1,299, Pro Max at $1,349-$1,399; WSJ suggests $1,399 for Pro.
- Sep 9, 2026Apple event 'Surprise and Shine' scheduled, expected to unveil iPhone 18 lineup.
Who’s saying what
- Analysts
- TrendForce and IDC predict $150-$200 price increases for iPhone 18 Pro models due to component costs.
- Bulls
- Some analysts like Jeff Pu believe Apple may raise prices by up to $300, but high-end foldable could absorb some costs.
- Caution
- Consumers may face higher prices, but Apple might seek component price cuts to mitigate increases.
Still unverified
Exact pricing remains unconfirmed until Apple's Sept. 9 event. Color names vary among leakers (burgundy vs. dark cherry). Battery capacities for US and China models differ per leaks.