Nintendo announces Customer Appreciation Sale
Archived — this story has rotated out of today’s deck. It is kept here in full.
The gist
Nintendo of America announced a Customer Appreciation Sale with 30% off dozens of Switch digital games.
The sale runs Sept 13-26 in the US, funded partly by tariff refunds.
Background
Nintendo of America announced the Customer Appreciation Sale on Sept 10, 2026, describing it as one of its largest promotions ever. The company said the sale is made possible in part by tariff-related refunds, and that while it absorbed most tariff-related costs, the refunds helped make the promotion possible. The sale is only for the American market, at least for now, and arrives as Switch 2 hardware pricing just climbed in the U.S. and the console's year-on-year unit growth has cooled from its 2025 launch highs.
How it unfolded
- Sep 10, 2026Nintendo of America announces the Customer Appreciation Sale, described as one of its largest promotions ever, featuring 30% off dozens of Nintendo Switch digital games and bundles, plus savings on select physical games, downloadable content, accessories, amiibo, and apparel.
- Sep 13, 2026Sale begins, running across Nintendo eShop, Nintendo Store, and participating retail locations.
- Sep 26, 2026Sale ends.
Who’s saying what
- Official
- Nintendo of America says the sale is its way of thanking players for their continued support and is made possible in part by tariff-related refunds, and that while it absorbed most tariff-related costs, the refunds helped make promotions like this one possible.
- Caution
- Kotaku says the tariff-related refunds are the same funds Nintendo doesn't want to give back to customers and has fought in court to keep.
- Analysts
- My Nintendo News and Kotaku note it is not clear which titles will be included in the upcoming sale and there is no official info yet on what will be discounted.
Still unverified
Which titles will be included in the sale is not clear; no official info yet on what will be discounted. Available products and offers may vary by retailer and sales channel.