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Practical Magic news
The gist
Practical Magic 2 opened in over 4,000 North American theaters after $4.7 million in Thursday previews.
Its $75 million bet tests whether a 28-year-old cult favorite still sells.
How it unfolded
- 1998The first Practical Magic was released in theaters; it was not a critical or box office success but later developed a devoted fanbase on cable and home video.
- 2021Alice Hoffman's novel The Book of Magic, on which Practical Magic 2 is based, was published.
- Aug 26, 2026Sandra Bullock and Nicole Kidman posed for photographers at the London premiere of Practical Magic 2.