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Burger King nugget purse
Archived — this story has rotated out of today’s deck. It is kept here in full.
The gist
Burger King launched Le Nugguette, a $3.99 nugget-shaped micro-bag, limited to 500 units.
It ties a new nugget launch to scarce merch fans may chase.
Background
Burger King is promoting its revamped chicken nuggets by turning them into a fashion item: Le Nugguette, a limited-edition micro-bag shaped like a nugget, sold at $3.99 — the same price as its new four-piece nuggets. The brand says the nuggets are the centerpiece and the bag is the accessory. It is sold only through lenuguettebk.com while supplies last.
How it unfolded
- recentlyBurger King launched Le Nugguette, a limited-edition micro-bag shaped like its chicken nuggets, priced at $3.99.
- recentlyOnly 500 bags total will be sold, with 100 dropping, exclusively through lenuguettebk.com while supplies last.
- recentlyEach purchase includes the micro-bag, one of four sauce-inspired charms (Honey Mustard, Buffalo, Sweet & Sour or NEW Special Savory), and a code redeemable for a 4-piece Chicken Nuggets order.
Who’s saying what
- Official
- Burger King says Le Nugguette may be the accessory, but the new BK Chicken Nuggets are the centerpiece and reason for the celebration.
- Official
- Burger King says the launch is the latest example of turning Guest feedback into action since its listening initiative earlier this year, alongside changes like elevating the Whopper and introducing Your Way Champions.