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Apple to train AI models on user data
The gist
Apple CEO John Ternus said Apple Intelligence runs on device whenever it can.
A writer argues phones are becoming AI's main data-gathering tool.
How it unfolded
- Sep 9, 2026At Apple's "Surprise and Shine" event in Cupertino, CEO John Ternus said the iPhone is already the best AI device and that Apple cares more about data privacy than rivals [1].
- Sep 9, 2026Ternus described the ideal "intelligent personal hub" and said "there's no product in the world better designed to be your intelligent personal hub than iPhone," adding that Apple Intelligence runs on device whenever it can [1].
- Sep 10, 2026An UnHerd article by David Auerbach called the announcements a facelift rather than a revolution and argued the real paradigm change is the phone becoming the main mechanism for AI use and development [2].