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Mighty Mike plays
The gist
A father says his 9-year-old spent $118,000 on YouTube ads for his Minecraft channel.
The charges hit a saved company card, putting his job at risk.
How it unfolded
- date unknownDave was called into a meeting with his manager, corporate staff and finance and shown the advertising charges.
- date unknownFinance showed Dave three weeks of ad spend totaling $118,000 on campaigns titled "Mighty Mike," "Epic Roblox" and Minecraft gameplay; three of the promoted videos reached around 200,000 views.
- date unknownFour days before Dave's video, the boy posted "NeverMyFault made a Short about my Ad?" about another creator noticing one of his promotions; it had about 70,000 views.