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Boy spends $118K on YouTube ads for Minecraft channel

The gist

A father says his 9-year-old spent $118,000 on YouTube ads for his Minecraft channel.
The charges hit his employer's card, leaving his job and repayment in question.

How it unfolded

  1. date unknownDave helps his son launch a $20 YouTube ad campaign after the boy complains his videos get few views or subscribers.
  2. date unknownThe boy allegedly returns to the advertising tools and creates campaigns of his own; spending builds over about three weeks.
  3. date unknownDave is called into a meeting with his manager, corporate representatives and finance staff, who show him $118,000 in charges on his company card.

Sources

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