NFL Sunday Ticket news
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The gist
YouTube set NFL Sunday Ticket at $240 a year for new subscribers, half off.
The price gap between new and returning fans is the crux this season.
Background
YouTube is starting its fourth season as the home of NFL Sunday Ticket, and YouTube TV is now the exclusive home of the package, which gives access to every out-of-market NFL game each weekend. For the 2026-2027 season, YouTube set Sunday Ticket at $240 a year for new subscribers, a discount of up to 50%, while existing customers pay $378 a year through YouTube TV or $480 a year through YouTube Primetime Channels. Xfinity Internet and TV customers can also get the package for $240 instead of $480 through Oct. 28, and both new and returning subscribers are eligible for that deal.
How it unfolded
- Sep 9, 2026Xfinity Internet and TV customers can get NFL Sunday Ticket for $240 instead of $480, a 50% savings, through Oct. 28; both new and returning subscribers are eligible.
- Sep 10, 2026YouTube details NFL Sunday Ticket pricing and availability for the 2026-2027 season: $240 a year for new subscribers, up to 50% off, while existing customers pay $378 a year through YouTube TV or $480 a year through YouTube Primetime Channels.
- Sep 10, 2026OutKick reports NFL Sunday Ticket on YouTube costs $336 for the year, or $240 for new subscribers; Yahoo Sports reports returning customers can face different pricing and that YouTube's sports-only option cuts the introductory monthly price to $44.99.
- Sep 11, 2026SFGate reports YouTube TV is the exclusive home of NFL Sunday Ticket, costing $240 up front or eight non-cancellable payments of $30 a month.
- Sep 13, 2026Week 1 games are played; YouTube details which games are broadcast via CBS and Fox and are not on Sunday Ticket within the local region, such as in Buffalo, NY, where CBS broadcasts Bills at Texans, which is not available via Sunday Ticket there but is on Sunday Ticket in Washington, DC.
Who’s saying what
- Official
- YouTube says Sunday Ticket does not include preseason or postseason games, or some regular season games such as Thanksgiving Day games, and that Thursday Night Football is not available on YouTube or YouTube TV.
- Analysts
- OutKick's Bobby Burack reports fans are looking at spending at least $450 to $500 to watch all the nationally televised games this season, with memes suggesting it will cost roughly $800 to watch the NFL this season.
- Caution
- Yahoo Sports reports Sunday Ticket does not include games carried exclusively by digital streaming services, and that skipping Sunday Ticket could save another $240 for fans who only watch their local team.
Still unverified
The 9th Circuit ruling on the multibillion-dollar NFL Sunday Ticket case is expected, and the court's ruling could shake up how NFL games are watched. Week 17 assignments, including whether Washington at Jacksonville is selected for the Jan. 2 Peacock-exclusive window, have not yet been determined by the NFL.