Martha Stewart news
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Martha Stewart news

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The gist

AARP named Martha Stewart No. 1 in its Top Influencers Over 50 on Sept. 24.
The title lands as she expands into beauty, tea service and candles at 85.

Background

Martha Stewart built her name from a cookbook deal after catering a book release party, following earlier work as a stockbroker and a catering business. Her brand took a hit after a 2004 conviction and five-month prison stint over a stock trade, but she rebuilt through crafts, talk-and-cooking shows, meal kits, a New York City café and Martha-branded houses. In 2026 she keeps adding ventures, from a skincare line to a Las Vegas tea service and a T.J. Maxx candle line.

How it unfolded

  1. Aug 12, 2022The Bedford by Martha Stewart at Paris Las Vegas held its grand opening in Las Vegas, Nevada.
  2. 2023Stewart appeared on the Sports Illustrated swimsuit cover, described as very viral.
  3. 2024Her 2004 conviction and five-month prison stint relating to a stock trade were noted as having hit her brand.
  4. Feb 3, 2026Stewart attended the FX 'Love Story' premiere in New York City.
  5. 2026 -07Over a weekend she hosted a 4th of July party titled 'An Evening on Jay Street: Celebrating an Unsung Founder at America's 250,' honoring former Justice John Jay, serving Snoop Dogg's branded gin and a flag cake she says yielded 250 servings; she tapped Chef Molly Wenk and food content director Sarah Carey to make the cake.
  6. Sep 22, 2026Elm Biosciences launched Elemental Lip Serum, retailing for $45 in four shades: Blush, Petal, Mocha, and Clear.
  7. Sep 24, 2026AARP published 'Martha Stewart: The Queen of All Influencers,' naming her No. 1 in its Top Influencers Over 50; the interview included her comments on homemaking and aging, and she discussed spending three days with YouTuber MrBeast.
  8. Sep 25, 2026Neon Feast and Vegas Happy Hour highlighted the Martha Stewart Tea Service at The Bedford at Paris Las Vegas, served every Friday through Sunday from noon to 4 p.m., with tiers at $65, $87 and $170.
  9. Sep 28, 2026Homes & Gardens reported Stewart's birch tree taper candles for T.J. Maxx, priced under $10.

Who’s saying what

Official
AARP named Stewart No. 1 in its Top Influencers Over 50, calling her 'The Queen of All Influencers.'
Stewart
She said homemaking 'can be very beautiful, it can be sexy, it can be intriguing, it can be intellectual,' and that 'you can be very attractive at any age; you don't have to become a frump.'
Stewart
On influencers generally she asked, 'Are they really influencing, or are they just wasting people's time?'

Sources

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