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Seat Geek news
Archived — this story has rotated out of today’s deck. It is kept here in full.
The gist
SeatGeek signs 7 college football players to NIL deals for 2026 class.
Fans get 10% off tickets via custom codes, boosting SeatGeek's social reach.
Background
SeatGeek, a ticket marketplace, has been expanding its presence in college sports through NIL (Name, Image, Likeness) deals. This is its third year in the NIL space, following successful campaigns that generated over 17 million video views in 2025. The deals are facilitated by Learfield and Playfly, and athletes promote discount codes to their followers.
How it unfolded
- 2024SeatGeek's NIL campaign debuts, generating 6 million video views.
- 2025Campaign grows to over 17 million video views and 81,000 interactions.
- Aug 31, 2026SeatGeek announces signing 7 college football players from the 2026 class to NIL deals.
Who’s saying what
- Official
- SeatGeek states the athletes will promote custom discount codes via social media, offering fans 10% off tickets up to $25.