Jordyn Woods debuts gold lucky bag, plans first WOODS pop-up in NYC
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The gist
Entrepreneur Jordyn Woods debuted a gold Tux Clutch Mini at the Knicks' opener and set her first WOODS by Jordyn pop-up for Oct 31–Nov 1 in SoHo.
The pop-up is the brand's first physical store, tying her fashion label to her Knicks visibility.
Background
Jordyn Woods, 29, is a model and entrepreneur behind the clothing and accessories label WOODS by Jordyn, launched in 2023 and expanded from dresses into handbags and footwear; she is married to New York Knicks center Karl-Anthony Towns. Her orange Tux Clutch Mini became a good-luck charm during the Knicks' 2026 championship run and was briefly displayed at the Guggenheim Museum. The SoHo pop-up is the brand's first physical retail experience and follows a strong year for Woods personally and professionally.
How it unfolded
- 2023Woods launched WOODS by Jordyn, focused on dresses, later expanding into handbags and footwear.
- Aug 2026Woods and Karl-Anthony Towns married in a star-studded ceremony in Malibu, California.
- Oct 16, 2026Girls United (Essence) reported Woods announced her first-ever Woods by Jordyn pop-up, a two-day Shopify-powered event Oct 31–Nov 1 tied to a fall collection collaboration with Love Island USA standout Aniya Harvey.
- Oct 17, 2026EBONY reported Woods is bringing WOODS by Jordyn to New York City for a Halloween weekend SoHo pop-up.
- Oct 19, 2026Complex reported the pop-up runs 11 a.m.–6 p.m. Oct 31 and Nov 1 at Shopify NY, 131 Greene Street in Manhattan, with RSVP via Woods' Instagram bio.
- Oct 20, 2026Woods debuted a limited-edition Trophy Gold colorway of the Tux Clutch Mini at the Knicks' season opener against the Philadelphia 76ers at Madison Square Garden, holding the bag with Towns ahead of the Ring Ceremony; the Knicks lost 106-100.
Who’s saying what
- Party
- Woods said bringing WOODS to one of her favorite cities is a full-circle moment and that she can't wait to welcome people into the world of WOODS.
- Party
- Woods said she made the Tux Clutch Mini sample for the playoffs, wore it during a TikTok GRWM for Game 1, and it has become the brand's lucky bag.
- Caution
- HITC wrote that the bag's mystique was truly shattered after the opening-night loss, saying the 76ers reminded everyone they are as beatable as any team.
Still unverified
HITC said Knicks fans believed the team was undefeated whenever Woods brought the bag to games, while also noting the bag wasn't truly undefeated.