Jennifer Garner's Once Upon a Farm recalls snack, stock falls 37%
Archived — this story has rotated out of today’s deck. It is kept here in full.
The gist
Once Upon a Farm, co-founded by actress Jennifer Garner, recalled a product and its stock fell 37.15 percent.
The FDA had warned the toddler bars posed a potentially fatal choking hazard.
Background
Jennifer Garner is an actress best known for the TV series "Alias" and films including "13 Going on 30" and "Dallas Buyers Club"; she is a West Virginia native and co-founded the Berkeley-headquartered organic baby food company Once Upon a Farm in 2017. The company issued a voluntary recall and warning to parents, saying the decision was based on three consumer complaints and taken out of an abundance of caution. The recall followed an FDA (U.S. Food and Drug Administration) advisory telling consumers not to buy or consume the affected toddler bars.
How it unfolded
- Feb 2026Once Upon a Farm completed its initial public offering.
- Oct 30, 2026The FDA told consumers not to buy or consume Once Upon a Farm Tractor Wheels Organic, Toddler Soft-Baked Bars because of a potentially fatal choking hazard.
- Nov 2, 2026Barron's reported shares of Once Upon a Farm, co-founded by Garner, were not doing well.
- Nov 3, 2026Once Upon a Farm recalled one of its products, and its stock plummeted 37.15 percent following the recall.
Who’s saying what
- Official
- Once Upon a Farm said parents trust it with every purchase, that it fell short of that, and that this is why it is taking these aggressive actions.