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Michael Jordan news

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The gist

Michael Jordan's 1998 NBA Finals Game 3 jersey heads to auction, estimated at $10-15M. Owner predicts it could fetch $100M, shattering sports memorabilia records.

Background

Michael Jordan's game-worn jersey from Game 3 of the 1998 NBA Finals, where the Bulls beat the Jazz by 42 points, is being sold by sports investor Rob Gough. The auction, hosted by Pharrell's JOOPITER platform, opens September 15, 2026. This jersey is notable as the only publicly known white game-winning jersey from Jordan's final championship run.

How it unfolded

  1. Jun 7, 1998Jordan wears the jersey in Game 3 of the NBA Finals, where the Bulls defeat the Jazz by 42 points, a record blowout.
  2. 2022Jordan's Game 1 jersey from the same series sells for $10.1 million at Sotheby's, setting a record.
  3. Aug 23, 2026Owner Rob Gough reveals the jersey is for sale, predicting it could fetch $100 million.
  4. Sep 15, 2026Bidding officially opens on JOOPITER, with an estimated valuation of $10-15 million.

Who’s saying what

Owner
Rob Gough believes the jersey will be the first to hit $100 million, citing its unique status as a game-winning jersey from Jordan's last championship.
Analysts
JOOPITER estimates the jersey will fetch between $10 million and $15 million, a more conservative figure than the owner's prediction.

Still unverified

The owner's prediction of a $100 million sale is speculative and not confirmed by auction estimates.

Sources

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