Citibank news
The gist
Citi is launching Citi Commerce Media, letting brands target its 70 million-plus customers by spending.
The move puts a traditional bank into ad selling as fintechs squeeze revenue.
How it unfolded
- Sep 22, 2026Citi Wealth released its 2026 Global Family Office Report, showing large family offices shifting toward public equities, AI adoption and urgent succession planning.
- Sep 23, 2026Citi told CMO Insider it is creating Citi Commerce Media, letting brands advertise to its more than 70 million customers based on their spending.
- Sep 23, 2026Citibank updated welcome offer eligibility rules for its Strata suite of credit cards, limiting the possibility of earning a sign-up bonus once per card.