Prime
The gist
Amazon raised Mexico's Prime monthly fee from 99 to 129 pesos.
Analysts and press say a U.S. price increase could be next.
How it unfolded
- 2005Amazon Prime launched, costing $79.
- Sep 21, 2026Amazon informed users in Mexico that the Prime monthly fee will rise from 99 to 129 pesos, a 30-peso increase; the annual price rises from 899 to 945 pesos, about 5.1%.
- Sep 22, 2026The Kansas City Star published an opinion piece saying Amazon Prime is overdue for a price increase.