Singapore Airlines adds first Business Class sleeper suits and Sisley, Byredo amenity kits
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The gist
Singapore Airlines will roll out new amenity kits and first Business Class sleeper suits from November.
The refresh precedes next-generation long-haul cabins due in 2027, so early flyers may wait.
Background
Singapore Airlines is the national carrier of Singapore, and Mr Yeoh Phee Teik is its Senior Vice President Customer Experience. The airline is refreshing amenities across all cabins, pairing with French skincare brand Sisley for Suites and First Class kits and Stockholm-founded fragrance brand Byredo for Business Class. It comes ahead of a November unveiling in Singapore of next-generation cabin products, a new KrisWorld entertainment system, refreshed food and beverage and high-speed internet, part of a broader customer experience upgrade.
How it unfolded
- Nov 2024Singapore Airlines announced its S$1.1 billion cabin refresh programme.
- Oct 14, 2026The airline announced new amenity kits with Sisley and Byredo and its first-ever Business Class sleeper suits, to roll out from November on flights over six hours.
- Oct 16, 2026APEX reported the new amenity kits and first Business Class sleeper suits.
- Nov 2026Amenity kits begin rolling out on flights longer than six hours; new sleepwear appears on selected medium-haul overnight flights over six hours and all long-haul flights.
- Nov 2026Singapore Airlines plans to unveil its enhanced end-to-end travel experience in Singapore, including next-generation cabin products, a new KrisWorld entertainment system, refreshed food and beverage and high-speed internet.
Who’s saying what
- Official
- Mr Yeoh Phee Teik, Senior Vice President Customer Experience, said the airline is continuously finding ways to elevate the moments that matter to customers in every cabin class, and the amenities were curated to support comfort, rest and well-being.
- Caution
- Because the rollout is progressive, passengers travelling early in November may not immediately receive every newly announced product, and the exact introduction date may vary between routes and services.
Still unverified
Some online accounts alleged the SQ31 passenger attempted to reach or open an emergency exit; those claims have not been independently verified and Singapore Airlines has not confirmed them. The airline has also not provided a complete route-by-route list of qualifying medium-haul services.