Best TV deals and prices
Archived — this story has rotated out of today’s deck. It is kept here in full.
The gist
Samsung's S90H and LG's 65-inch C6 OLED TVs both hit their lowest prices ever on Amazon this week.
Black Friday may still match or beat these prices, so timing is the call.
Background
TV prices follow a yearly cycle, and Mashable's guide ranks Black Friday/Cyber Monday as the single best window to buy a TV, ahead of NFL playoff season and Prime Day. This week several retailers and deal trackers logged record-low prices on OLED sets from Samsung and LG, plus fresh cuts on Samsung's art-style Frame TVs. The activity comes as Black Friday approaches next month, when last year's Frame and Frame Pro models hit their own lowest prices.
How it unfolded
- Oct 17, 2026Mashable publishes a guide naming Black Friday/Cyber Monday as the No. 1 best time to buy a TV, with NFL playoff season second and Prime Day fourth.
- Oct 19, 2026CNET reports Samsung's S90H OLED hit a new all-time low, beating the previous Prime event discount by $50; PC Guide reports the 65-inch LG C6 OLED at its lowest ever price on Amazon, $300 off MSRP.
- Oct 19, 2026A Video Only ad lists TV prices effective that Monday, including a 65-inch 4K Google Smart TV at $379 and a 75-inch at $499.
- Oct 20, 2026PC Guide reports Samsung's S85H Series 55-inch OLED at $1,097.99 with a 15% discount on Amazon, its best price yet.
- Oct 21, 2026WIRED reports Samsung The Frame Pro 55-inch fell an additional $100 to its cheapest price ever at $1,098, with The Frame (2026) at $898 and the Hisense S7 CanvasTV at $750.
Who’s saying what
- Analysts
- Mashable says Black Friday TV deals are still unmatched and most prices are better before Christmas than after, with post-holiday sale prices quietly rising $100 to $200.
- Expert
- PC Guide's Ramzi Musa calls the Samsung S85H 55-inch OLED at $1,097.99 a very strong option for a genuinely impressive TV at a good price.
- Caution
- WIRED says The Frame Pro at $1,098 is a really solid deal but that art TV prices could drop further on Black Friday, so buyers can wait or take a sure thing now.
Still unverified
WIRED says it has not tested the 2026 Samsung The Frame model itself and that it is a gamble whether art TV prices will drop further on Black Friday; PC Guide states its listed prices and savings are subject to change.