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Como 1907 build luxury brand after Serie A return under Hartono brothers
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Como 1907 build luxury brand after Serie A return under Hartono brothers

The gist

Como 1907 posted €62 million revenue against a €132 million net loss, per the Financial Times.
The club is betting Lake Como luxury tourism can make its brand pay.

How it unfolded

  1. 2019Indonesian billionaire brothers Robert and Michael Hartono acquired Como 1907 when it was competing in Italy's fourth division.
  2. 2024Como returned to Serie A after promotion from Serie B.
  3. Jun 2025Club accounts recorded revenue of €62 million against a net loss of €132 million, per the Financial Times.

Sources

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