Media misjudges the AI threat
The gist
404 Media reported Meta's Muse AI calling agent uses human call-center staff.
The gap between AI marketing and the humans behind it is the real story.
How it unfolded
- Sep 16, 2026Ryan Fox, principal engineer on Muse, posted on X that Meta expanded the @muse beta for outbound calls to US businesses; Meta chief AI officer Alexandr Wang posted that the phone beta for Muse was expanding.
- Sep 18, 2026SourceCode Communications published a piece on the AI risk debate and how enterprises should communicate about it.
- Sep 22, 2026404 Media reported Meta is testing Muse AI agent calls that are actually made by humans in a call center.