McDonald's drive-thru news
The gist
McDonald's is testing third-party ads on drive-thru menu screens and rolling out an AI voice system called Archy.
The push aims to add ad revenue and cut labor hours as US sales slump.
How it unfolded
- Jun 2024McDonald's ended a drive-thru test with IBM.
- Jun 2026Fox News reported Archy was being tested at five US locations.
- Sep 23, 2026McDonald's announced the McDonald's Media Network, an advertising business putting third-party ads across its app and nearly every digital screen in restaurants, including menu boards, drive-thru screens and self-order kiosks. CMO Morgan Flatley announced the initiative during the company's investor day presentation in Chicago.