Bain forecasts $85 billion in Black Friday-to-Cyber Monday US retail sales
The gist
Bain & Company forecasts US Black Friday-to-Cyber Monday retail sales will top $85 billion this season.
Retailers are already launching October deals, stretching the event beyond one day.
How it unfolded
- Oct 12, 2026Bain & Company forecasts Black Friday-through-Cyber Monday retail sales will top $85 billion, 8.5% of holiday spending, growing 8.75% year over year versus 4.5% overall holiday growth.
- Oct 12, 2026Lowe's launches Black Friday deals in October, spreading out its sales events.
- Oct 13, 2026The Independent publishes its Black Friday 2026 guide, noting deals drop earlier each year and that Black Friday falls on 27 November.