Apple Store news
The gist
Apple is prepping stores for the October 23 iPhone Duo launch while Del Amo stays shut.
The launch leans heavily on Apple's own retail footprint.
How it unfolded
- Oct 9, 2026Gurman reports U.S. Apple Stores will let buyers customize the iPhone Duo's boot greeting with their name, in English and Spanish.
- Oct 11, 2026Apple is preparing new displays and large numbers of demo units for the October 23 launch, but supply will be limited, per Gurman.
- Oct 11, 2026Fifth Avenue is expected to get more than 150 units, Apple Park Visitor Center nearly 100, non-flagship stores about 20 each, and several Los Angeles and Chicago locations roughly 30 to 40.