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AI demand may push PS6 price up
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AI demand may push PS6 price up

The gist

Hardware leaker KeplerL2 estimates PS6 RAM and NAND storage alone cost Sony over $680.
AI data centres soaking up memory supply are pushing console component costs higher.

How it unfolded

  1. Mar 2026KeplerL2 estimated the PS6 bill of materials at around $760, potentially opening the door for a subsidised $699.99 price point.
  2. Jul 2026KeplerL2's estimate for the PS6 bill of materials had climbed to roughly $960.
  3. Oct 16, 2026GameRant reported PlayStation officially commented on PS6 pricing, with the expected bill of materials rising from around $760 in March to nearly $1000 due to high DRAM and SSD prices driven by AI.

Sources

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