Activision marketing chief admits Black Ops 7 missed the mark
The gist
Activision's marketing chief said Black Ops 7 "was not something that our community was looking for."
Modern Warfare 4 early access already tops Black Ops 7's Steam launch.
How it unfolded
- Nov 2025Call of Duty: Black Ops 7 launched with an opening weekend of around 100,000 players on Steam.
- 2026Activision released remasters of Black Ops and Black Ops 2 that kept the original season pass DLC format; they shot to the top of sales charts.
- Oct 15, 2026Treyarch and Raven Software released Black Ops 7 & Warzone update 1.109, mostly weapon adjustments plus Zombies and technical bug fixes.