When is Black Friday 2026
Archived — this story has rotated out of today’s deck. It is kept here in full.
The gist
Black Friday 2026 lands on Friday, Nov. 27, the day after Thanksgiving, with Cyber Monday on Nov. 30.
Many retailers started sales in October, so shoppers can buy before the official date.
Background
Black Friday is the day after US Thanksgiving and traditionally the start of the holiday shopping season; in 2026 it falls on Friday, Nov. 27. Sales have crept earlier over time: until 2023 early deals began about two weeks ahead, but since 2024 offers have started as early as late October, per TechRadar. As of mid-October, many chains still hadn't released official Black Friday dates or circulars, according to blackfriday.com, a deals-tracking website.
How it unfolded
- Oct 16, 2026WHOOP launched early Black Friday deals offering up to $198 off memberships, including a 3-year plan at $399.
- Oct 18, 2026TechRadar reported Lenovo Australia had already started its early Black Friday sale with up to 52% off select laptops and PCs.
- Oct 20, 2026Mashable reported Amazon, The Home Depot and Target all had Black Friday sales underway, while blackfriday.com said most chains hadn't released official dates.
- Nov 27, 2026Black Friday 2026 falls on Friday, Nov. 27, the day after Thanksgiving.
- Nov 30, 2026Cyber Monday 2026 falls on Monday, Nov. 30.
Who’s saying what
- Analysts
- blackfriday.com says most official Black Friday sales will start a week to a few days before Nov. 27 and run through Cyber Monday, with most beginning around Nov. 20.
- Analysts
- A CNN Underscored deals expert predicts the first batch of early deals will begin on the first day of November, with official savings likely going live the week of Nov. 15 and major retailers launching around Thursday, Nov. 19.
- Caution
- Mashable notes Walmart hasn't officially announced its plans and expects, based on 2025, a sale running Nov. 24 through 29 and a Cyber Monday sale on Nov. 30.
Still unverified
As of mid-October many chains had not released official Black Friday dates or circulars, per blackfriday.com. Walmart has not officially announced its Black Friday plans; Mashable's Nov. 24–29 schedule and 6 a.m. store opening on Nov. 27 are expectations based on 2025, and details of Walmart+ early access for 2026 are not yet known. CNN Underscored's Nov. 1 and Nov. 19 dates are predictions, and WHOOP may change or add to its current offers.