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Sonic the Hedgehog fan creations
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Sonic the Hedgehog fan creations

Archived — this story has rotated out of today’s deck. It is kept here in full.

The gist

Sega and LOM BABY are selling a $21,000 Sonic figure containing synthetic DNA, with preorders open until November 1.
The blue hedgehog's 35th anniversary is drawing both luxury merchandise and homemade fan work.

Background

Sonic the Hedgehog is Sega's mascot character, first appearing in 1991, and his design has inspired countless fan creations from clothing to custom socks. The character is marking its 35th anniversary with announced video games, comic books and limited-edition merchandise. Among the tie-ins, Sega partnered with LOM BABY, a collective of artists, engineers and scientists that designs and synthesizes DNA for its "DNA figures," and Japanese luxury porcelain brand YOYOYO unveiled an Arita Ware piece. Fan-made work — sketches, fan-game voice acting and edited videos — circulates alongside the official releases.

How it unfolded

  1. Oct 15, 2026Sega and LOM BABY's $21,000 (¥3.3 million) Sonic figure containing synthetic DNA is reported, with preorders running through November 1, 2026 and delivery expected January 2027.
  2. Oct 19, 2026Limited Run Games is reported to be working on a new batch of Sonic and Shadow statues from Sonic x Shadow Generations, described as releasing around the corner.
  3. Oct 21, 2026YOYOYO unveils the Sonic the Hedgehog Arita Ware Infinite Blue porcelain figure for the 35th anniversary, limited to 50 pieces at ¥1 million (about $6,322) each.

Who’s saying what

Official
YOYOYO says the porcelain piece, made with respect for history and craftsmanship, is meant to be passed down to generations 100 years from now and beyond.
Official
Sega notes that no AI was used in the DNA design or synthesis process.
Public
A Reddit poster in r/sonic announced being the Sonic voice actor for a Sonic fan game, while a fan artist said a hand-drawn Sonic sketch drew inspiration from classic games, anime and comic books.

Sources

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