Pokémon store opening in London
Archived — this story has rotated out of today’s deck. It is kept here in full.
The gist
The Pokémon Company announced a permanent London store by 2029, its first outside Asia.
UK fans have only had temporary pop-ups, which the sources say were always packed.
Background
The Pokémon Company is the company behind the Pokémon brand; its international arm, The Pokémon Company International, announced the London shop. Until now all of the brand's permanent physical stores have been in Asia, mostly in Japan, and the UK has only seen limited-time pop-up stores — at ExCeL London during the Pokémon World Championships, at the Westfield shopping centre in Shepherd's Bush, and at the Natural History Museum earlier in 2026. The company says London is the first of several permanent stores planned outside Asia.
How it unfolded
- Oct 21, 2026The Pokémon Company announced a permanent, physical Pokémon store in London, due to open by 2029.
- Oct 21, 2026The Pokémon UK account posted the news on X, linking to an announcement on the Pokémon website.
- Oct 21, 2026The company said the London store will be the first of several permanent Pokémon stores planned outside Asia.
Who’s saying what
- Official
- Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International, said the store will let visitors "step into the world of Pokémon" and become a place where everyone can come together and feel part of a community.
- Official
- The company said the store will offer "a variety of exclusive merchandise and one-of-a-kind experiences for Trainers of all ages."
Still unverified
No location within London, size or exact opening date was given, and no other cities or timeline for further stores outside Asia were named. The store has no name yet, and The Pokémon Company avoided calling it a Pokémon Center in its announcement.