Walmart splits Black Friday into three holiday shopping events
The gist
Walmart will run three holiday shopping events across Black Friday and Cyber Monday 2026.
Retailers are spreading discounts over weeks, so timing matters more than the day itself.
How it unfolded
- Nov 23, 2025 –29, 2026Walmart's regular Black Friday deals run, with Walmart+ members getting earlier access on the first day before opening to all customers Nov. 24.
- Oct 23, 2026CNET reports Black Friday 2026 is Nov. 27 and that Amazon, Walmart and Best Buy are already rolling out early discounts.
- Oct 26, 2026Walmart announces three major holiday shopping events for Black Friday and Cyber Monday.