Apple announces touchscreen OLED MacBook Pro
The gist
Apple announced its first touchscreen MacBook Pro, with OLED display, starting at $2,899.
The launch reverses Apple's long-held resistance to touch laptops.
How it unfolded
- Oct 8, 2026Bloomberg's Mark Gurman reported Apple would introduce OLED touchscreen MacBook Pro models and an OLED iPad mini "on or around" Tuesday, October 27.
- Oct 15, 2026Apple sent media invites for an experience in Los Angeles on Wednesday, October 28, with the "Pro and tell" tagline.
- Oct 25, 2026Gurman reported Apple planned to unveil 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays on October 28 at 10 a.m. Pacific Time in Los Angeles.