FTC orders Delta, Uber to hand over algorithmic pricing data
The gist
The US FTC ordered Delta, Uber, Walmart and six other companies to hand over data on personalized pricing.
The orders test whether using personal data to set individual prices breaks consumer law.
How it unfolded
- Aug 2026The FTC announced a proposed policy requiring businesses to clearly and conspicuously disclose personalized pricing and the types of data used to set prices; the comment period was extended to Nov. 21.
- Oct 28, 2026The FTC demanded information from Walmart, Uber and seven other companies on whether and how they use consumers' personal data to set individual prices, wages and job offers.
- Oct 28, 2026Orders were also issued to Target, Lyft, DoorDash, Instacart, Delta, United and JetBlue, and the FTC said it is studying how ride-sharing and delivery firms use drivers' personal data in setting pay.