Victoria's Secret Fashion Show returns as brand reports sales comeback
The gist
Victoria's Secret held its 2026 Fashion Show, with Kylie Jenner in a $50 million Fantasy Bra.
The show drew 3.64 million peak viewers as bra sales and stock rebound.
How it unfolded
- 2023Fashion influencer Scarlett Frazer began posting tutorials on the Victoria's Secret Angel look, which spread widely on YouTube and TikTok.
- Oct 18, 2026The Victoria's Secret Fashion Show 2026 was held, with Bella Hadid opening in a floral look with oversized butterfly wings and Kylie Jenner wearing the $50 million Fantasy Bra, which returned for the first time since 2018.
- Oct 18, 2026Cameroonian model Solange Omon made her runway debut after a competition for aspiring models; Jade's "Angel of My Dreams" played during Jenner's walk and its U.S. Spotify streams rose 2,049% afterward.