LeBron James news
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The gist
LeBron James teased a Polymarket partnership in a social media post on Saturday.
The 41-year-old's move into prediction markets signals his expanding business empire beyond basketball.
Background
LeBron James, the NBA's all-time scorer, recently announced he would join the Philadelphia 76ers for his 24th season, a significant move after leaving the Los Angeles Lakers. He has been in the news for various activities, including unveiling a custom bike and preparing for the upcoming season. His latest tease of a partnership with Polymarket, a prediction market platform, aligns with a trend of athletes partnering with such platforms.
How it unfolded
- Jul 16, 2026LeBron James spoke at the CNBC Game Plan Summit in New York City.
- Jul 2026James announced he would join the Philadelphia 76ers for his 24th season.
- Sep 3, 2026Canyon unveiled a custom 32-inch-wheeled Grizl CF gravel bike built for James.
- Sep 5, 2026James posted a 14-second video on X teasing an upcoming partnership with Polymarket.
Who’s saying what
- Official
- James wrote on X: 'Welcome to Polymarket HQ. Coming soon. In partnership with @Polymarket.'
- Analysts
- James is the latest major sports figure to align with a prediction market platform, as companies like Polymarket and Kalshi expand athlete partnerships.
Still unverified
The terms of the Polymarket partnership have not been disclosed; the video is described as 'appeared to be an advertisement'.