Harley-Davidson shares hit 52-week high after Q3 miss and raised outlook
The gist
Harley-Davidson shares reached a 52-week high of $31.13 after it raised its full-year 2026 outlook despite a Q3 revenue miss.
Analysts split: BofA lifted its target to $35 while Wall Street Zen cut the stock to sell.
How it unfolded
- Jul 31, 2026Director Daniel J. Nova bought 40,000 shares at an average price of $24.57.
- Aug 10, 2026CEO Artie Starrs bought 10,000 shares at an average price of $25.89, a $258,900 transaction.
- Oct 1, 2026CFO Jonathan Root sold 1,559 shares at $24.43 under a pre-arranged Rule 10b5-1 trading plan, a 5.93% cut to his direct ownership.