Apple unveils touchscreen MacBook Pro and reports 12% revenue jump
The gist
Apple reported $114.5 billion in quarterly revenue, up 12%, in new CEO John Ternus's first earnings call.
The results followed the launch of Apple's first touchscreen MacBook Pro.
How it unfolded
- Oct 26, 2026Apple announced the iPad mini with the A20 Pro chip.
- Oct 27, 2026Apple announced the standard 14-inch M6 MacBook Pro and the M6 iMac; the Pro starts at $1,999 and the iMac at $1,499, both on sale Nov. 6.
- Oct 28, 2026At its 'Pro and Tell' event in Los Angeles, Apple unveiled the MacBook Pro with PROLED XDR Display, its first touchscreen MacBook Pro, starting at $2,899 for the 14-inch model.