Reddit tests ads in search results amid traffic decline
The gist
Reddit began testing search-result ads with select advertisers as US daily users fell to 50.7 million.
The test aims to squeeze more ad revenue from users it already has.
How it unfolded
- Oct 21, 2026Reddit's bar sits above its own guidance as US user questions linger; search referrals turned choppy late in the quarter and AI Overviews had yet to help traffic.
- Oct 30, 2026Evercore ISI downgrades Reddit, saying monetization may not offset traffic weakness; the stock logs its biggest one-day drop ever.
- Nov 1, 2026Reddit looks to move toward a logged-in experience.