Mango TV's friendship reality show "I Miss You" drives stock up nearly 25%
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The gist
Mango Excellent Media shares rose about 24.67% over two days as its reality show topped charts.
The rally rests on a low-budget show while quarterly profit fell 95.42%.
Background
Mango Excellent Media is a Chinese listed media company (300413.SZ) whose streaming platform Mango TV, based in Hunan, China, carries series, movies and TV shows. Its new reality show "After Meeting Friends" (also reported as "I Miss You") puts four pairs of once-close friends who drifted apart on an 18-day trip through the Xizang Autonomous Region. The show's breakout moment, a cliffside line from former "Super Girl" contestant Xu Fei, spread across short-video and social platforms, and Mango TV amplified the "Li Na style" meme by adding "Li Na" to some program promotional copy. The stock jump came despite weak earnings: third-quarter net profit attributable to shareholders was 11.5519 million yuan, down 95.42% year on year.
How it unfolded
- Aug 31, 2026China's first AIGC (AI-generated content) feature-length series, "Journey to the West: The Later Tale," premiered on Mango TV and Hunan TV's prime-time slot, produced through Mango TV's "Mango Lingchuang" AIGC platform. Mango Excellent Media hit the 20% daily price limit on Aug 31 and again on Sep 1.
- Oct 22, 2026Mango TV launched the reality show "After Meeting Friends" (also reported as "I Miss You"), sending four pairs of estranged friends on an 18-day trip through the Xizang Autonomous Region. It captured a 34.9% effective-play market share on day one, debuting atop the new variety show ranking, and passed 100 million views within two days.
- Oct 30, 2026The show's effective-play market share reached 77.1%, making it the first new variety show of 2026 to break 70%.
- Nov 2, 2026MegaContents said it launched a joint AI animation production project with Hunan TV and Mango TV, with distribution extending nationwide through Mango TV. The show also topped Douban's real-time TV popularity chart since the previous Thursday, with related topics repeatedly trending on Weibo.
- Nov 3, 2026Mango Excellent Media closed up 3.89% at 27.80 yuan after an intraday 2026 high of 29.60 yuan, with turnover of 3.882 billion yuan and market value about 52 billion yuan, a two-day gain of about 24.67%. The broader A-share culture and media sector also surged.
- Nov 4, 2026Linmon Media announced the youth drama "Sunshine Through The Rain" will premiere on Hunan Television and Mango TV on November 6, 2026, alongside a worldwide Netflix release.
Who’s saying what
- Analysts
- The stock rally was driven not by earnings but by the low-budget friendship reality show and its "Li Na style" meme, while the broader media sector also rallied on state-owned asset consolidation and AI-animated-drama themes.
- Xu Fei
- Xu Fei denied Li Na's accusation that she reported her to their management company, instead blaming a third person.
- Li Na
- Li Na said she believed Xu Fei reported her for taking outside jobs in violation of her contract, after which the company stopped arranging work for her, and that she had hated Xu "for a long time."
Still unverified
Li Na's belief that Xu Fei reported her to their management company is disputed; Xu Fei denied the accusation and blamed a third person.