Kellogg's admits Rice Krispies snap crackle pop quieter
The gist
Kellogg's says UK Rice Krispies and Coco Pops now use corn and rice flour instead of rice grains.
The change, blamed on disrupted rice supplies, means a quieter, slower crackle.
How it unfolded
- 2023The Kellogg company splits into two firms: Kellanova (snacks, cereals, noodles, now owned by Mars) and WK Kellogg's (North America, since taken over by Ferrero).
- Nov 4, 2026A Kellogg's spokesperson says UK recipes for Rice Krispies and Coco Pops now use corn flour and rice flour instead of rice grains, citing 'changing weather conditions' disrupting supplies.
- Nov 4, 2026Kellogg's concedes customers may notice the 'snap, crackle and pop' is quieter and slower than before.