Chicago's 93.9 LITE FM flips to all-Christmas music for 26th year
The gist
Chicago's 93.9 LITE FM began around-the-clock holiday music at 3 p.m.
The annual flip is a Chicago seasonal ritual and comes as the station ties for first in local ratings.
How it unfolded
- 202293.9 LITE FM began playing holiday music on Nov. 1.
- 2023The station began playing holiday music on Nov. 2.
- 2024The station began playing holiday music on Nov. 1.
Key terms
- PPM ratings
- Audience measurement data from the Portable People Meter, a pager-like device that detects hidden audio tones to track exposure to radio and TV stations.
Source: Wikipedia