GTA 6 price speculation circulates
The gist
Take-Two priced GTA 6 at $79.99 standard and $99.99 ultimate when pre-orders opened.
Preorders already topped an estimated $750 million two weeks before launch.
How it unfolded
- Mar 25, 2026Take-Two CEO Strauss Zelnick indicated GTA VI would likely fall in the $70 to $80 range, after speculation it could cost as much as $150.
- Apr 23, 2026Reported prices of $79.99 for the Standard Edition and $99.99 for the Ultimate Edition circulated; claims the game would cost $200 were not supported by confirmed pricing.
- May 10, 2026An April Xbox storefront listing at £89.99 was confirmed by Rockstar as a placeholder, not an official price.
Key terms
- AAA game
- A video game from a major publisher with very high development and marketing budgets.
- PS5
- Sony's home video game console, the successor to the PlayStation 4.
Source: Wikipedia