Cuban: Facebook runs AI deepfake scam ads
The gist
Investor Mark Cuban says scammers use AI copies of his face and voice to sell a fake diabetes cure on Facebook.
Older Americans are paying for a cure he never sold, and Meta disputes the revenue figures.
How it unfolded
- Aug 21, 2026Cuban appeared on the Pivot podcast and described receiving emails every week from older people who believe he is selling a diabetes cure, some saying they paid $294.
- Nov 5, 2026A Yahoo Finance article on Cuban's claims circulated, and AOL/FinanceBuzz published a piece on Cuban saying Facebook lets con artists use his face to target seniors.
- Nov 5, 2026Hacker News and beehaw.org posts linked the story under the headline 'Cuban: Facebook knowingly runs AI deepfake scam ads'.
Key terms
- deepfake
- Images, videos, or audio edited or generated with artificial intelligence to depict real or fictional people.
- Meta
- American multinational technology company that owns Facebook, Instagram, WhatsApp, and other social media platforms.
- Shark Tank
- American business reality TV series where entrepreneurs pitch to a panel of investor "Sharks".
Source: Wikipedia