Moving Beyond Monolithic Platforms in Martech
The gist
More than 90% of brands have adopted at least one component of composable commerce architecture.
The trade-off: more control and fit, but heavier orchestration and governance.
How it unfolded
- date unknownComposable martech stacks are described as businesses moving away from monolithic suites toward modular, API-first solutions, improving flexibility and reducing vendor dependence.
- Jun 14, 2025The martech landscape is described as growing, shrinking and reshaping at once, with tools, AI adoption and stack architecture shifting simultaneously.
- Feb 5, 2026Ibexa unveils an agentic digital experience platform integrating five martech/DXP brands; CMSWire reports nearly all major DXP vendors now support composable and headless architectures.
Key terms
- composable
- A system design principle where self-contained, interchangeable components can be selected and assembled in various combinations to meet specific needs.
- API-first
- A software interface that lets one program connect to and use the services of another program.
- headless
- Software that runs without a graphical user interface, receiving input and providing output through other interfaces like network or serial ports.
Source: Wikipedia